What wall art print sizes should you sell?

You can have a beautiful design and still leave money on the table by selling the wrong sizes — or by selling one size when buyers wanted a set. The good news: there's a short list of sizes the market actually wants, and once you know them, one master file can become all of them in a click.

Sell ratios, not just sizes

Buyers don't print at random dimensions — they print at sizes that fit standard frames. And frames cluster around a handful of aspect ratios. Nail the ratios and the individual sizes follow, because each ratio scales cleanly across its whole family.

The ratios that sell for wall art:

• 2:3 — the classic poster/photo ratio, huge in North America (4×6, 8×12, 12×18, 16×24, 20×30, 24×36 in).
• 4:5 — extremely popular for art prints; 8×10 and 16×20 are bread-and-butter sizes.
• 3:4 — common for prints and photos (6×8, 9×12, 12×16, 18×24 in).
• ISO / A-series — the standard everywhere outside the US (A5 → A1). Essential if you sell to the UK, EU, or Australia.
• 11:14 and 5:7 — niche but expected at the smaller, gift-priced end.
• 1:1 (square) — versatile, strong for Instagram-era decor and collages.

The practical move is to offer one master design across several ratios so a buyer can print it at whatever their frame is — and to bundle the sizes within each ratio so one purchase covers many frames.

The sizes buyers actually buy

Sellers consistently report the same US favorites for digital wall art: 5×7, 8×10, 11×14, and 16×20, with 24×36 for those willing to go large. Larger sizes are less crowded and command higher prices — a real opening, since most sellers cluster at the small end. Outside the US, lead with A-sizes (A4 and A3 for home/office/gifts; A2 and A1 for statement pieces).

The size table — with the pixels (at 300 PPI)

Most size guides stop at inches. Here's what your file actually needs, so you know a size will print sharp before you list it.

Print size	Ratio	Pixels at 300 PPI
5 × 7 in	5:7	1,500 × 2,100
8 × 10 in	4:5	2,400 × 3,000
11 × 14 in	11:14	3,300 × 4,200
12 × 16 in	3:4	3,600 × 4,800
16 × 20 in	4:5	4,800 × 6,000
18 × 24 in	3:4	5,400 × 7,200
20 × 30 in	2:3	6,000 × 9,000
24 × 36 in	2:3	7,200 × 10,800
A4 (21 × 29.7 cm)	ISO	2,480 × 3,508
A3 (29.7 × 42 cm)	ISO	3,508 × 4,961
A2 (42 × 59.4 cm)	ISO	4,961 × 7,016
A1 (59.4 × 84.1 cm)	ISO	7,016 × 9,933

Build your master at the largest size in each ratio you'll offer, and every smaller size in that family scales down from it with no quality loss. If a file falls short of the pixels above, it'll print soft — see what resolution you actually need before you list it.

Don't do this by hand

Here's where the size question turns into busywork. Offering, say, three ratios across six sizes each means exporting eighteen files per design — by hand, every time. That's the part with no reason to cost you an afternoon.

Our free Resize tool takes one design and produces up to 32 print sizes at 300 PPI in a single click — in your browser, no signup, or straight to your Google Drive. Universal files, ready to upload wherever you sell.

Resize your design into every size →

FAQ

What sizes sell best for wall art on Etsy?
In the US: 5×7, 8×10, 11×14, 16×20, and 24×36. Internationally: the A-series (A4–A1). Offer a few ratios so buyers can match their frames.

Should I sell in inches or centimeters?
Both. Lead with inches for the US and A-sizes (cm) for the UK, EU, and Australia — covering the ratios matters more than the unit.

Do I need a separate file for each size?
No — one master per ratio. Every size within a ratio scales from the same file; only a different ratio needs a new crop.

What's the highest-value size to add?
Large formats (24×36, A1). They're less saturated and command higher prices, since most sellers stay small.